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Rihanna’s New Fragrance Campaign

December 24, 2010

Seem like Rhianna career is getting ready to go into orbit. Rihanna’s first foray into fragrance doesn’t launch until next year, but a few images of Reb’l Fleur — a modification of her grammatically wobbly French rebelle fleur neck tattoo — have trickled online. The bottle, reminiscent of an upside-down high heel, feels a little Dynasty, but it’s kind of fun. The scent itself is a fruity chypre with notes of tuberose, violet, hibiscus, and coconut water — a nod to Rihanna’s childhood in Barbados. But based on the singer’s outré style, our fingers are crossed for something out of the ordinary.

Take a sneak peek at the imagery from Rihanna’s campaign after the jump.

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