Archive for February, 2010

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Behind the scenes – Bangz & new boyz!

February 20, 2010

Check out the behind the scenes of the video “found my swag” from the group who brought you the “jerk’ track. using the Red camera on this, so should be interesting to see the final outcome.

Now check what the video saying…

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LUDACRIS – BEHIND THE SCENES

February 20, 2010

The charismatic ludacris is back with another banger for his track entitled ‘my chick bad’ check out
the behind the scenes on this one.

now check out the finished product!

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Behind the scenes >>> Rihanna – Rude Boi

February 20, 2010

Check out Rihanna new infectious track Rude boi behind the scenes, must say she looking very sxy in this one.

Now check out the finished product

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Behind the scenes >> Young Money

February 20, 2010

Check out Lil waynes crew Young money on there video shoot for ‘Roger that’

Stay tuned for the official video soon…

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10 cross-media campaign secrets

February 19, 2010

Anyone can run a cross-platform campaign, we at MO-AM understand that engaging an audience with a single message is no easy task. The experts reveal their tricks for success read and learn.

1: Understand the audience
Daniele Fiandaca
CEO (Europe), Profero

“The best cross-media campaigns have a really good and simple idea at their core, executed within the media which best suits the audience. Understand where the audience is and then make sure that you use the media appropriately to bring the idea to life. It is not about matching luggage.”

2: Suit the message to the medium
Ben Clapp
Creative director, Spike
“The key to creative success is to understand, interpret and execute the idea appropriately in each category. Moving from offline to online may mean changing the tone of the piece to have more cut-through, or ‘breaking the fourth wall’, letting people interact with the work, get involved and share ownership.”

3: Don’t obsess with online
Hoss Gifford
Digital director, Marque
“It’s important that each medium is given the freedom to stray from the campaign sufficiently to capitalise on it’s own strengths. Five years ago, online campaigns were creatively limited by the primary medium – usually television or print. Now I fear online may be limiting the creative possibilities of offline mediums.”

4: Play the fame game
Hugh Baillie
Chief executive, Ogilvy Advertising
“[Create] an asset that you can build your campaign around, which transfers across a lot of different media. So, in the old world, the orange man in Tango [ads] could be transferred around lots of places. The Cadbury’s gorilla does that. It’s simple, understandable and generates fame.”

5: Think usefulness and context
Jon Bains
Founder, Lateral
“You want something that’s multi-threaded, that’s going to engage in lots of different ways, and ideally something that helps [the public] do something that they hadn’t necessarily appreciated that they wanted or needed to do. [With] social media, it’s about ideas that are genuinely behaviour-driven and have a social context.”

6: Don’t be isolated
Jens Bachem
MD, Digital Outlook
“Genuine cross-media campaigns that really engage the audience are incredibly rare. Agencies tend to work in silos. In my view, we need a single audience-led, shared campaign objective – purchase intent, for argument’s sake – with every media specialist heavily incentivised to deliver against it.”

7: Single out a visionary
Kieron Leppard
Usability experience architect, Fortune Cookie
“There needs to be someone at the front with a clear vision of what needs to be achieved. They’re the person who’s really going to champion the campaign, who really understands what you’re trying to achieve as a group rather than as separate work streams.”

8: Don’t leash ideas to one post
Richard Neville
MD, Spike
“Make sure your idea is not tied to one particular platform (such as TV). We think the key is to have an idea capable of interaction. That doesn’t mean it absolutely has to be digital. It just needs to be something that your audience feels it can get involved in.”

9: Be inspired by the product
Tom Hume
MD, Future Platforms
“It’s about trying to blur the lines between campaign and product. If you look at the things that agencies like RGA are doing, things like Nokia viNe or Nike+, it’s more about producing a service that emphasises a brand’s values than it is creating an ad campaign and microsite.”

10: Be imaginative about physical space
Ross Taylor
Chief digital officer, TMW
“Digital doesn’t mean simply doing what you used to do [in a space] but quicker. You can change the entire way in which you think about that space, how you tie it into your mobile strategy, your social strategy, link to your advertising and use it more effectively than before.”

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Behind the scenes…Tinie Tempah – Pass Out

February 17, 2010

Yo guys, thats right mo-am back again!! Where else can you be kept update with the behind the scenes and entertainment news eh?! check out Tinie Tempah infectious track Pass out behind the scenes

Now check out the video…

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Celebrity – Behind the scenes Drake Commerical

February 14, 2010

Check out Young Moneys artist Drake in a new Sprite commercial, jeez they not playing these days.

Check the final cut out (couldn’t find a high quality one sorry ya’ll)